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Miss Selfridge was formed in London in 1966 by Charles Clore, it originated as the fashion segment of the nationwide department store Selfridges, marketed for the younger generation. In July 1999 it was acquired by Arcadia Group Ltd. which owns amongst others, BHS, Dorothy Perkins and Topshop.
Their first dresses were made out of paper and designed to be worn only once before being discarded. Now their dresses bode well for part-goers and they also sell chic accessories for all occasions.
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